MBA is a vast degree program with a lot of specialised fields. MBA in design strategy and management is one of them. Students often face a hurdle while choosing the right program, so in this blog, we will discuss what MBA in Design Strategy and Management is and the career prospects it provides.
What is MBA in Design Strategy and Management?
MBA in Design Strategy and Management program is a business program that prepares students to lead firms that compete in innovation. The disciplines are a blend of design, management, technology, and generative leadership. Through this, a student learns to strategise and plan a design for the product required by the organisation.
MBA in Design Strategy and Management is a two-year postgraduate program divided into four semesters offering knowledge about various design concepts and their importance and applications in different fields such as architecture, industries, advertising, art, medicine, science and information technology.
Furthermore, effective design strategies can improve workflows within organisations and influence a variety of areas, including
- Product design
- Service and experience design
- Business operations design
- Leadership improvements
- Organisational Change
MBA in Design Strategy and Management at WUD
The World University of Design offers an executive MBA in Design Strategy and Management. This is a holistic program in Design Strategy and Management. It covers Strategy formulation along the lines of Design thinking, Strategic Innovation via the Management principles aligned to the design principles. Design thinking led innovation is becoming the current mantra.
The World University of Design Sonepat is ranked 2nd in the Top 10 Private Universities that offer Professional Education. It is also awarded the ‘Most Upcoming University of India’ ASSOCHAM India Education Excellence Award. The WUD is India’s first and only university for education in the creative domain.
A Career in Design Strategy and Management
The main aim of design management is to teach students how to promote different brands and products to increase the productivity and efficiency of the business. Design is a crucial part of any company. Hence an MBA degree in the same can provide candidates with many abundant career opportunities. Students enrolled in the program get to experience and learn the creative and innovative approaches in the business and its processes.
Graduates of Design strategy and management, with the help of their creative sight and innovation, develop new business models and strategies for the product. Generally, graduates are hired as production assistants, Assistant creative directors, brand strategists, Design managers etc.
Apply Online and Book Your Seat Today!
A creative director plays a vital role in all arts and entertainment industries. The job is to maintain a cohesive look and feel of a project—be it an advertising campaign, fashion line, video game or magazine—by ensuring the visuals, messaging and/or interactive and motion designs are on point. A creative director also establishes budgets and timelines and manages client relationships. The average salary for a creative director is ₹ 59,061 per month in India.
Creative Design Managers
Design managers efficiently manage graphics and design teams or departments. Creative and artistic, they apply that artistic nature in a corporate environment. They collaborate with marketing, sales, and product engineer teams to ensure designs succeed and messages are appropriately delivered to customers. Design managers usually report to project managers or executive management. They are responsible for developing design strategies, managing design teams and evaluating design performance. According to Glassdoor, the national average salary for a creative Design Manager is ₹5,88,748 in India. The top recruiting companies in design management are Apple, Motorola, Amazon, Microsoft, and Steelcase.
The demand for brand strategists is increasing as nowadays an organisation needs to have a good brand name. Brand Strategist works closely with brand managers, marketing specialists, and social media managers to develop methods to enhance a brand’s visibility and market share.
This role balances creative, analytical, and strategic thinking. Brand strategists conduct rigorous analysis and market research to understand customer behaviour, then use that information to develop marketing strategies that raise brand awareness, drive customer growth, improve a brand’s positioning, and generate revenue. Brand strategists work in both traditional and digital advertising agencies, as well as in company-specific marketing departments. According to Glassdoor, an experienced brand strategist national average salary is ₹8,17,867 in India.
Are you worried about admissions? Fill the online application form right away!
A technical designer is an integral part of a fashion design team, working closely with designers, manufacturers and merchandisers to create a high-quality product. A keen eye for fashion and a strong understanding of pattern-making is required to excel on the job. Most technical designers work in the fashion manufacturing industry, creating quality control guidelines for apparel and accessories to ensure items fit correctly. The average salary for a technical designer is ₹ 43,130 per month in India.