To begin with, digital marketing is a component of marketing that uses an electronic device or the internet. However, its development during the 1990s and 2000s has changed the way brands and businesses use technology for marketing. Moreover, it can even be referred to as ‘online marketing’, ‘internet marketing’, or ‘web marketing’. Additionally, choosing a career in digital marketing is a smart move in the 21st century.
Digital Marketing is the way forward in today’s world. Everything is within our palms today! One-click of a button and you have the world around you. People are connected with so much ease which in turn helps businesses flourish better. With the surge of the internet, the world seems to have come down to our room itself.
Back in those days, people were reliant on words-of-the-mouth for effective marketing. With passing time, modern-day marketing has taken a topsy turvy change in its approach. Reach out to the world and let people know what you do and how you solve issues!
What is the importance of Digital Marketing?
Digital Marketing is one of the many jobs which is under-estimated by many students. However, one needs to understand that digital marketing is an essential task for an organization aspiring to expand its operations globally. Digital Marketing has zero geographical boundaries.
There are many ways to expand a business digitally. Through digital marketing, businesses can reach masses considering the amount of time one spends on digital platforms. To summarize, digital marketing helps businesses –
- Helps to reach a global marketplace
- Saves money and helps to reach more customers than traditional marketing methods
- Caters to mobile consumers
- Builds brand reputation
Digital Marketing involves creating demand for a line of products and services. If you can make people understand that the service you provide solves a crucial problem, you are in for a ride! Learning how to create urgency and need in the minds of people who had no clue about the product or the service – that’s the job of a digital marketing expert.
What are the top international courses in Digital Marketing?
MSc Digital Marketing, London Business School
MSc Digital Marketing is aimed towards those looking to advance their digital marketing careers. Moreover, this course equips students to develop effective digital marketing strategies through their understanding of digital marketing techniques.
However, this course is best suited for students who have strong numbers with a keen interest in data management and data-driven marketing.
MSc Digital Marketing, EDC Paris Business School
The main motive of this course is to develop the necessary skills required by students to excel in the marketing field. Moreover, the course insists on the role of business development, new venture creation, transdisciplinarity, and digital transformation in the digital world.
MSc Global Digital Marketing, University of Essex
Marketing is one of the fields that has witnessed some revolutionary changes in the 21st century. Moreover, it has transformed into a highly complex discipline that seeks to deal with the unique demands of businesses and customers.
The availability of large volumes of data and broader channels to market through poses a challenge for firms of all sizes to constantly adapt to changes to stay competitive. Furthermore, MSc Global Digital Marketing provides digital knowledge to excel in a marketing career anywhere in the world.
MSc Digital Marketing Strategy, Trinity College
This program offers students the analytical competencies and business acumen required to excel in the digital world. Carve your career path in one of the best Digital Marketing programs offered in Ireland. With an exceptional 92% employment rate, Trinity College is leading the charge!
However, it will take you 12 months to complete your MSc with Trinity college in Digital Marketing. Make the best of your time and learn how to cook individuality with a dash of self-branding!
MSc Marketing and Digital Strategy, Leeds Beckett University
Designed to give students an in-depth understanding of the rapidly evolving field of digital marketing, this course seeks to upskill one’s abilities to research and devise marketing strategies to ensure organizations stay competitive and reach new markets in today’s challenging economic climate.
What are the Career Prospects in Digital Marketing?
Specialization in digital marketing equips one to begin a career in the field, but one will also find it easier to enter the market if one has prior work experience. Prior experience can help in developing skills, gain professional contacts, and help in deciding the career path ahead.
Here are some of the most popular digital marketing careers:
Digital marketing officer/executive
Digital Marketing as an office executive would involve promoting your employer’s brand, product, or service. We know that the internet is ‘new media’. Digital marketing techniques such as promotions or competitions are perfect for young executives.
Moreover, Digital Marketing officers need to conduct a thorough analysis of the market for targeted products and services is important. Strong research, proofreading, liaise with designers and advertisers, and manage the production of marketing materials, amongst other tasks. In fact, this is a fast-paced and challenging role, so one needs enthusiasm and the ability to work well under pressure.
Search engine optimization (SEO) specialist
SEO marketing translates the work of marketing executives into successful SEO campaigns. All SEO gurus have one thing in common and that is maneuvering SEO best practices. Moreover, with proper SEO you can improve your Google rankings and increase web traffic. This profession is focused on increasing the amount of “hits” on a particular website and improving its Google ranking by using SEO best practice.
SEO optimization includes researching apt keywords and auditing content ensuring proper use of relevant keywords. Moreover, checking site maps, image tagging, working on getting more inbound links, and boosting social shares are key aspects of SEO optimization. To excel in this role one needs to keep track of the changing trends in search, try new things, and keep a keen eye on one’s site’s statistics.
Media planners excel in providing the best course of action suited to a client’s line of products or services. Moreover, Media Planners develop marketing strategies, using advertising media such as television and radio, press advertising, mobile, or online media to influence the client’s target audience.
Media Planners combine creative thinking with factual analysis. Having good convincing skills and commercial awareness is important to excel in this job.
Media buyers work closely with media planners to negotiate, obtain, and oversee advertising space and exposure on behalf of their clients. Moreover, they aim to reach as much of the target audience as possible at the lowest possible cost. One needs to have creativity, stamina, and good business sense for this digital marketing career.
Advertising copywriter and art director
Advertising copywriters produce ‘copy’ – the text for advertisements, which can take many forms, from the text for printed leaflets to slogans and scripts for TV adverts. However, advertising art directors bring the words to life with eye-catching visuals.
In fact, one needs excellent written communication skills, creativity, and imagination to come up with original ideas that will appeal to and attract the target audience. Advertising copywriters need to have creativity and excellent skills or ideas in art and design.