Canada has a rapidly growing market for digital content and advertising. This opens massive opportunities for international students to pursue their degree of Masters in Digital Marketing in Canada. It is a 1 to 2-year program available in degree, diploma and certificate variants. The average tuition fee for the course at top universities in Canada is around 13,000 to 38,000 CAD (INR 9 to INR 43 Lakhs per annum for Indian students).
Admission Requirements
- Work experience of 2 to 3 years is highly recommended (not mandatory) for the program.
- Basic knowledge of concepts like internet marketing, social media/marketing management is an added advantage.
- The required score of any of these exams GPA, TOEFL iBT and LORs are basic eligibility requirements for the program.
- A 4-year honours degree or an equivalent from a reputed organisation in the related field.
- The overall academic standing of a minimum B average (GPA: 3.0 on a 4.3 scale or 73 to 76%)
Top Universities for Masters in Digital Marketing in Canada
International students are pursuing their Masters in Digital Marketing in Canada, making Canada one of the top choices for studying abroad. Here is the list of top universities in Canada for the program, along with their tuition fee.
| Institute | Program offered | Tuition Fee (in CAD, per year) |
| University of British Columbia | MS in Digital Media | 20,557 |
| University of Alberta | MS Comp Sci with Specialization in Multimedia | 17,400 |
| University of Waterloo | MS in Digital Experience Innovation | 27,603 |
| Simon Fraser University | MS in Digital Media | 74,241 |
| Laval University | MBA in Digital Marketing | 14,428 |
| Ryerson University | Master of Digital Media | 22,190 |
| Ontario Tech University | MSc in Digital Media | 38,332 |
Course Curriculum
This degree is usually available as Master of Arts (MA) or Masters of Science (MSc). While an MSc in Digital Marketing deals with the working of analytical tools in Marketing, an MA in the field focuses more on the creative aspects of the online marketing content.
The parts covered in this course are:
- SEO and SEM Skills
- Customer Behavior and Customer Relationship Management
- Data Analysis
- Content/Copywriting and Editing Skills
- Proficiency in Social Media Marketing
- Basic Design Skills
- Knowledge of Paid Advertising
- Mobile Marketing
- Technical understanding of Digital Marketing tools like Google Analytics, Adword, WordPress, etc.
Eligibility Criteria
Majorly all the colleges have their specific eligibility and GPA requirements when looking for MS in Digital Marketing in Canada. Some of the institutes and their specifications are as tabulated below.
| Institute | GPA |
| University of Waterloo (MS) | Min 78% in last two years of bachelor’s; experience recommended |
| University of Waterloo (MA) | 75% overall with at least 78% in English courses at bachelor’s level |
| Simon Fraser University | GPA of 3.0 (76% in last two years of bachelor’s) |
| Ryerson University | Four-year bachelor’s degree or equivalent |
| Ontario Tech University | 3.0 on a 4.3 scale or 73-76% |
| University of Alberta | 3.0 GPA with a four-year bachelor’s degree or equivalent |
| York University | Honours Degree or Equivalent. |
List of schools offering an MBA without GMAT in the US and Canada
Visa Requirements
International students who study for more than six months require a study permit and visa to study in Canada. One can obtain both a study permit and visa quickly by consulting the nearest Canadian Embassy. Candidates can apply either online or via paper application. The list of mandatory documents required when applying for a permit is as follows:
- Application for Study Permit
- Letter of acceptance
- Standardised test scores like IELTS (6.5 or equivalent), TOEFL, GMAT, GRE
- Proof of financial support
- Passport photos
- Valid passport
Students will also have to appear for a visa interview with the nearest Canadian Embassy to obtain a student visa successfully.
Tuition Fee
Tuition fee and additional charges in the country are university-specific depending on the choice of the institute and the kind of program a student opts for. The average tuition charges start from 13,000 and go as high as 40,000 CAD per year, comparing some of the top colleges and their respective tuition fees.
MS in Digital Marketing in Canada: Cost for Indian Students
| Name of the Institute | Tuition Fee (in INR, per year) |
| University of Waterloo | 1,568,940 |
| York University | 2,674,980 |
| Ryerson University | 1,261,268 |
| Ontario Tech University | 2,178,771 |
Career options
With an increase in the Digital marketing field, Canada currently has some 34.56 million internet users, which reflect an expanding market and increasing opportunities for the students after a degree in MS in Digital Marketing in Canada. The average annual salary for Digital Marketing in the country is approximately 58,457 CAD per year. While the entry-level positions start at 32,175 CAD per year
Comparing salaries of graduates in various fields’ post their MS in Digital Marketing degrees is depicted in the table below.
| Designation | Annual Salary (in CAD, per year) |
| Analytics Specialist | 90,800 |
| Brand Manager | 195,000 |
| Content Marketing Strategist | 128,000 |
| Creative Writer | 78,100 |
| Digital Marketing Manager | 157,000 |
| Marketing Analyst | 126,000 |
| Marketing Specialist | 105,000 |
| Product Development | 156,000 |
| Search Marketing Strategist | 171,000 |
| Social Media Specialist | 120,000 |
This new domain will soon overtake the global business world and provide millions of job opportunities for Digital Marketing experts studying in Canada.
If you are thinking about pursuing masters abroad, then MS in Digital Marketing in Canada can be one of the best options for you.
Universities offering a TOEFL waiver in US, UK and Canada
Important FAQs
1. What can I do with Masters in digital marketing?
Completing your masters in Digital Marketing in Canada, you can discover many career prospects in the field of New Media. You can become a media planner, digital marketing officer etc.
2. Which is better, MBA or MS in Digital Marketing in Canada?
MS in Digital Marketing is a suitable course that involves a lot of knowledge and analytical skills related to the real business world. However, it can be pretty easy compared to an MBA and thus can be a better choice.
3. Are scholarships available for Masters in Digital Marketing in Canada?
Yes, there are scholarships available for international students. These scholarships are university-specific or country-specific. The amount for the award varies from 1,000 to 50,000 CAD per year.