MBA in Digital Marketing In Canada

MBA in Digital Marketing In Canada

Canada has a rapidly growing market for digital content and advertising. This opens massive opportunities for international students to pursue their degree of Masters in Digital Marketing in Canada. It is a 1 to 2-year program available in degree, diploma and certificate variants. The average tuition fee for the course at top universities in Canada is around 13,000 to 38,000 CAD (INR 9 to INR 43 Lakhs per annum for Indian students).

Admission Requirements

  • Work experience of 2 to 3 years is highly recommended (not mandatory) for the program.
  • Basic knowledge of concepts like internet marketing, social media/marketing management is an added advantage.
  • The required score of any of these exams GPA, TOEFL iBT and LORs are basic eligibility requirements for the program.
  • A 4-year honours degree or an equivalent from a reputed organisation in the related field.
  • The overall academic standing of a minimum B average (GPA: 3.0 on a 4.3 scale or 73 to 76%)

Top Universities for Masters in Digital Marketing in Canada

International students are pursuing their Masters in Digital Marketing in Canada, making Canada one of the top choices for studying abroad.  Here is the list of top universities in Canada for the program, along with their tuition fee.

Institute Program offered  Tuition Fee (in CAD, per year)
University of British ColumbiaMS in Digital Media20,557
University of Alberta  MS Comp Sci with Specialization in Multimedia 17,400
University of WaterlooMS in Digital Experience Innovation    27,603
Simon Fraser UniversityMS in Digital Media  74,241
Laval UniversityMBA in Digital Marketing   14,428
Ryerson University     Master of Digital Media22,190
Ontario Tech University   MSc in Digital Media38,332

Course Curriculum

This degree is usually available as Master of Arts (MA) or Masters of Science (MSc). While an MSc in Digital Marketing deals with the working of analytical tools in Marketing, an MA in the field focuses more on the creative aspects of the online marketing content.

The parts covered in this course are:

  • SEO and SEM Skills
  • Customer Behavior and Customer Relationship Management
  • Data Analysis
  • Content/Copywriting and Editing Skills
  • Proficiency in Social Media Marketing
  • Basic Design Skills
  • Knowledge of Paid Advertising
  • Mobile Marketing
  • Technical understanding of Digital Marketing tools like Google Analytics, Adword, WordPress, etc.

Eligibility Criteria

Majorly all the colleges have their specific eligibility and GPA requirements when looking for MS in Digital Marketing in Canada. Some of the institutes and their specifications are as tabulated below.

Institute   GPA
University of Waterloo (MS)   Min 78% in last two years of bachelor’s; experience recommended
University of Waterloo (MA)  75% overall with at least 78% in English courses at bachelor’s level
Simon Fraser UniversityGPA of 3.0 (76% in last two years of bachelor’s)
Ryerson University   Four-year bachelor’s degree or equivalent
Ontario Tech University3.0 on a 4.3 scale or 73-76%
University of Alberta  3.0 GPA with a four-year bachelor’s degree or equivalent
York UniversityHonours Degree or Equivalent.

List of schools offering an MBA without GMAT in the US and Canada

Visa Requirements

International students who study for more than six months require a study permit and visa to study in Canada. One can obtain both a study permit and visa quickly by consulting the nearest Canadian Embassy. Candidates can apply either online or via paper application. The list of mandatory documents required when applying for a permit is as follows:

  • Application for Study Permit
  • Letter of acceptance
  • Standardised test scores like IELTS (6.5 or equivalent), TOEFL, GMAT, GRE
  • Proof of financial support
  • Passport photos
  • Valid passport

Students will also have to appear for a visa interview with the nearest Canadian Embassy to obtain a student visa successfully.

Tuition Fee

Tuition fee and additional charges in the country are university-specific depending on the choice of the institute and the kind of program a student opts for. The average tuition charges start from 13,000 and go as high as 40,000 CAD per year, comparing some of the top colleges and their respective tuition fees.

MS in Digital Marketing in Canada: Cost for Indian Students
Name of the Institute  Tuition Fee (in INR, per year)
University of Waterloo 1,568,940
York University2,674,980
Ryerson University  1,261,268
Ontario Tech University2,178,771

Career options

With an increase in the Digital marketing field, Canada currently has some 34.56 million internet users, which reflect an expanding market and increasing opportunities for the students after a degree in MS in Digital Marketing in Canada. The average annual salary for Digital Marketing in the country is approximately 58,457 CAD per year. While the entry-level positions start at 32,175 CAD per year

Comparing salaries of graduates in various fields’ post their MS in Digital Marketing degrees is depicted in the table below.

Designation Annual Salary (in CAD, per year)
Analytics Specialist      90,800
Brand Manager195,000
Content Marketing Strategist  128,000
Creative Writer78,100
Digital Marketing Manager157,000
Marketing Analyst 126,000
Marketing Specialist   105,000
Product Development 156,000
Search Marketing Strategist171,000
Social Media Specialist   120,000

This new domain will soon overtake the global business world and provide millions of job opportunities for Digital Marketing experts studying in Canada.

If you are thinking about pursuing masters abroad, then MS in Digital Marketing in Canada can be one of the best options for you.

Universities offering a TOEFL waiver in US, UK and Canada

Important FAQs

1. What can I do with Masters in digital marketing?

Completing your masters in Digital Marketing in Canada, you can discover many career prospects in the field of New Media. You can become a media planner, digital marketing officer etc.

2. Which is better, MBA or MS in Digital Marketing in Canada?

MS in Digital Marketing is a suitable course that involves a lot of knowledge and analytical skills related to the real business world. However, it can be pretty easy compared to an MBA and thus can be a better choice.

3. Are scholarships available for Masters in Digital Marketing in Canada?

Yes, there are scholarships available for international students. These scholarships are university-specific or country-specific. The amount for the award varies from 1,000 to 50,000 CAD per year.